Vanessa Chu
Director Marketing Strategy
Vanessa ties marketing spend to revenue, acquisition, and brand, not to activity volume. She works with commercial and product leaders to decide where AI belongs in the marketing engine, then rebuilds the plan so those bets show up in the numbers.
Experience Highlights
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- She has 15 years in marketing strategy, brand, digital transformation, and applied AI.
- Across consumer goods, technology, and entertainment, she has run AI-supported programs that improved campaign efficiency, lowered the cost of winning customers, and lifted revenue.
- She also replaced calendar-driven campaign ops with measurement-first marketing systems: shared data, clear owners, and a scorecard that follows money rather than impressions.
- She is blunt about the difference between producing more assets and changing commercial outcomes. If a marketing investment cannot be traced to a business result, she treats it as unfinished work.
Vanessa’s work is grounded in a clear focus on connecting marketing investments directly to measurable business outcomes rather than activity for its own sake.
Published Works
“Competitive Artificial Intelligence” Neo Artificial Intelligence, December 2023
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