Trina Smith
Director, Advertising Strategy
Trina builds advertising systems that raise creative quality and shorten the path from brief to live campaign. She takes a company’s strategy and offer and turns them into ads that can be conceived, tested, and judged without the usual production drag.
Experience Highlights
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- She has spent two decades in public relations, advertising, and applied AI
- In consumer goods and entertainment, her AI-supported campaigns cut media and production cost by more than half
- She also built and trained models that run A/B tests across the full stack (concept, copy, cutdowns, placement, and post-campaign analysis) so teams can compare variants while work is still in flight.
- Combines structured strategy methods with hands-on technology fluency across data, platforms, and advanced analytics
Her path started in door-to-door sales. That early loop of pitch, reaction, and revision still shapes how she treats advertising: less as a campaign calendar, more as a performance system that has to earn the next conversation.
Published Works
“eLearning | Artificial Intelligence Video Advertising,” Neo Artificial Intelligence, March 2024
“Artificial Intelligence Video Advertising | Time and Cost Savings,” Neo Artificial Intelligence, January 2024
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