Neo Artificial Intelligence specializes in Applied Artificial Intelligence: reduce Business, Marketing, and Advertising Costs. Expedite Time to Market.

One of the most challenging goals for any organization is successfully getting the word out about your product or service.

History and Six Steps to Success with Artificial Intelligence

We’ve worked in channels including traditional media ads (TV, radio, newspapers, billboards) to social media (Websites, YouTube, Facebook, Instagram, Pinterest, Twitter, Google Ads, etc.), to stores (Amazon, Etsy, Apple, Google) to interviews/earned advertising (newspapers, blogs, radio, TV) and to guerrilla marketing/street teams (teams handing out flyers, posting flyers in every imaginable place, lawn signs, teaming up with small businesses to cross-promote).

After years of developing, implementing, and measuring marketing and campaign strategy performance (engagement, sales, time, cost), it’s no surprise that word-of-mouth remains the best method.

The 2nd Person

During a TED Talk, Derek Sivers (founder of CDBaby.com) demonstrated that the key to success is convincing the 2nd person in the chain of friends-telling-friends to join in on the fun.

Only then will success follow.

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But how do you get the first and second friend involved?

Marketing Strategy Augmented by Artificial Intelligence

The days of 100+ page strategies are long gone. Instead, we recommend a visual plan that includes six items:

    1. What makes your produce or service unique?  We recommend using a combination of Blue Ocean Strategy and Competitive Analysis.
    2. Who are your ideal clients?  Determine this with a profile that includes everything, including gender, age, socioeconomics, and psychographics.
    3. Which outreach channels? Identify three channels to focus on to reach your ideal clients (these may differ depending on your ideal clients’ profiles).
    4. Which outreach methodology? Short, helpful information in their fields of business and personal interests–ideally visually presented through video or images with copy (text).
    5. How much time?  Throughout the history of media, when a new channel was developed or significantly changed, riding the front of the wave was all it took for fast results (months).  The last time this scenario occurred was immediately following Elon Musk’s acquisition of X (Twitter).  Those days are over.  We’re back to building long-term relationships.
    6. Resources? A dedicated person to create useful information at least three times per week on a regulated schedule. Accomplishing this used to take teams of people, but with Artificial Intelligence (AI), one person can now do the work of a team of business and creative people.

 

  1. How We Can Help You

    We’ll help you to use the best of AI for business, marketing, and advertising strategy to help you increase revenue.

    For more information about how our work in Applied Artificial Intelligence can help you, please get in touch with us HERE.